coppertone’s iPhone application
July 11, 2010 by admin
Filed under featured, informational
Directions to the beach? Check.
Enough towels for everyone? Check.
Beach chairs? Check.
Coloring books to keep the kids occupied in the car? Check.
Music for myself, so I don’t go insane in the car? Check.
Enough sunscreen to last us the full day at the beach? Hmmm.
With the launch of the Coppertone MyUV Alert™ iPhone application, organized moms who magically manage to get everything together have one less thing to worry about!
This new application provides personalized suncare profiles so mom can chose the suncare protection plan that is just right for each member of the family! The new app also provides suncare reminders to help mom out, allowing her to specify what activities will be undertaken throughout the day to ensure that everyone is protected no matter what the day entails.
With Coppertone’s MyUV Alert application, mom can get some help managing individualized suncare needs, and check one more thing off of her “ to do” list.
On the heels of this brand new app, the Coppertone Solar Research center this morning released the findings from its recent Suncare 2020 Symposium. The symposium gathered thought leaders from government, medicine, academia, and advocacy to comment on current issues in suncare and make recommendations. The experts in attendance underscored the fact that an urgent need exists to clarify conflicting messages for Americans surrounding healthy sun protection habits.
In response, Coppertone created several tools to help consumers make more educated sun protection choices, one of which is the Coppertone MyUV Alert™ iPhone application.
In addition to the app, the Coppertone Solar Research Center created an easy-to-remember checklist to “RAISE” public awareness on expected elements to be addressed in FDA’s upcoming final sunscreen monograph. This mnemonic device (below) is designed to help prepare consumers for what changes they may see when the FDA’s rule is passed:
Rating UVA Protection: New UVA information will likely be required on sunscreen labels in addition to SPF.
Anti-Aging: Products with SPF may be further limited in making claims related to premature skin aging.
Ingredients: New active ingredients or active ingredient combinations could be approved.
SPF Cap: SPF values may be capped (for example, a proposed cap of SPF 50+ might be enacted).
Expression of Claims: Claims language on sunscreen labels could change. For instance, the word “sunblock” may no longer be permitted to appear anywhere on product labeling. All products would be labeled “sunscreens.”
If you are interested in more information, please click here to download a complete executive summary of the event, which features more expert recommendations.
